Dairy Farming Spokesperson

Dairy Farmer Spokesperson
Spokespersons Help Bridge Gap Between Farm and City

Many in the dairy industry lament that consumers today no longer know
where food comes from nor understand the importance of agriculture. Milk
Promotion Services of Indiana (MPSI) hopes to change that sentiment
through its Dairy Farmer Spokesperson Network.

Started by Dairy Management Inc.(tm) and supported by state and regional
dairy promotion groups, the Dairy Farmer Spokesperson Network was
designed to help educate the public about responsible on-farm production
practices such as feed quality, animal care and environmental
stewardship. Dairy farmers from across the country serve as
spokespersons, having received media and crisis communications training.

MPSI is proud to work with the a number of dairy farmers who currently
serve as our spokespersons. These dairy farmers have participated in
training workshops where they learned how to talk with the media about
dairy and agriculture issues. They are knowledgeable about current
issues and follow best management practices on their farms.

"The goal of the spokesperson network is to help bridge the gap between
farm and city and to demonstrate that we all have a stake in how our
food is produced and marketed," said Liz Woodruff, Industry Image &
Relations Communication Specialist. "Who better than dairy farmers
themselves to help tell our story?"

In recent interviews, our dairy farmer spokespersons have talked about
their role as both dairy farmer and industry spokesperson. They have
been interviewed on biosecurity issues and the steps dairy farmers are
taking to keep their farms safe and secure. They have participated in
promotion programs, too, such as June Dairy Month festivities and
consumer events.

If you are interested in learning more about MPSI's Dairy Farmer
Spokesperson Network, please contact us at woodruff@winnerdrinkmilk.com
or call (317) 842-3065.